Who we are
Three people who have spent their careers building software for the product placement industry, most of it working together. propcode is us doing it properly, on our own terms.
Alex McFadyen
CO-FOUNDERBuilds engineering teams and technology. CTO and engineering leader for over two decades, and speaks internationally about AI and tech. LinkedIn
Alexandru Badiu
CO-FOUNDERPrincipal engineer and builder. Two decades on media and product placement platforms, plus a long history in open source and teaching. LinkedIn
Pavol Odlevak
CO-FOUNDERInfrastructure, security and operations. Over a decade keeping placement systems secure and smooth, and banking systems before that. LinkedIn
We have watched this work run on spreadsheets, email threads and someone’s memory for a long time. We built tools for it before, inside other people’s companies, always as a side of the job rather than the job.
propcode is the version we would have built if it had been the whole job.
Three friends who like solving problems together, looking for an excuse to keep doing it.
We have spent years watching good people fight software that nearly fits. This industry deserves better than that, and we would rather build it with each other than with anyone else.
Want to talk to us? Book a call.
We are building this for you.
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